{"product_id":"virtue-smooth-shampoo-color-safe-frizz-control-with-alpha-keratin-60ku-protein-volume-boosting-17-fl-oz-245838","title":"Virtue Smooth Shampoo, Color-Safe Frizz Control with Alpha Keratin 60ku Protein, Volume Boosting, 17 Fl Oz, 245838","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVirtue Smooth Shampoo offers a luxurious daily smoothing treatment that transforms frizz-prone hair into silky, manageable strands. Powered by exclusive Alpha Keratin 60ku protein, this shampoo binds directly to damaged areas to repair and restore hair vitality. It features phospholipids derived from soybeans to combat frizz and protect against humidity, while Gotu Kola herb promotes strength and shine. The shampoo gently dissolves excess oil, lifts roots, and plumps each strand to provide weightless volume that lasts throughout the day. Its restorative fragrance blends herbs, fruits, lavender, and mint essential oils for a refreshing experience. Safe for color-treated and chemically treated hair, this paraben-free formula leaves hair soft, hydrated, and smooth without weighing it down. Use by emulsifying a quarter-size amount in palms with water before applying to wet hair; massage into a rich lather and rinse thoroughly. Follow with Virtue Smooth Conditioner for optimal results.\u003c\/p\u003e\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku Protein Repair:\u003c\/strong\u003e Binds to damaged hair areas to repair cuticles and reduce friction between strands for smoother, healthier hair.\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eFrizz Control with Soybean Phospholipids:\u003c\/strong\u003e Fights frizz and protects hair from humidity to maintain sleekness in various weather conditions.\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eVolume Boosting Formula:\u003c\/strong\u003e Dissolves excess oil and lifts roots to plump each strand for weightless, long-lasting body.\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eNatural Herb Infusion:\u003c\/strong\u003e Contains Gotu Kola herb that strengthens hair while enhancing smoothness and natural luster.\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eColor-Safe and Gentle:\u003c\/strong\u003e Ideal for fine or flat hair that won’t hold; safe for color-treated and chemically treated hair without harsh chemicals.\u003c\/li\u003e\u003cp\u003eExperience smoother, fuller hair today with Virtue Smooth Shampoo – add it to your hair care routine now!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProduct Dimensions:\u003c\/p\u003e\u003cp\u003e6.31 x 1.03 x 0.95 in\u003c\/p\u003e\u003cp\u003e1.40 lbs\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgb(255, 255, 255);\"\u003eShipping Dimensions:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e8.31 x 3.03 x 2.95 in\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"New","offer_id":52744981741848,"sku":"VIP817023020560MN","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/7532\/6232\/files\/d356f8e63b554f9480c191332f7e2d1e.jpg?v=1790069715","url":"https:\/\/vipoutlet.com\/products\/virtue-smooth-shampoo-color-safe-frizz-control-with-alpha-keratin-60ku-protein-volume-boosting-17-fl-oz-245838","provider":"VIP Outlet","version":"1.0","type":"link"}